Diagnose the growth constraint
Separate demand, traffic quality, conversion, sales follow-up, retention, and economic problems before proposing tactics.
DM-201 · Expert program
Digital Growth Strategy
Move from channel activity to an integrated growth system with clear economics and learning loops.
Recommended pace8–10 weeksWeekly study8–10 hrs/weekTuition$229 USDFormatSelf-paced
EMPLOYER NETWORKPractical work designed for conversations with hiring teams.
US EMPLOYERSAGENCIESSMALL BUSINESSESNONPROFITSPartnership approach →Program overview
01What this course is really about.
This course is for marketers who can already plan basic campaigns but need to make stronger decisions across the whole funnel. The emphasis is not on adding more channels. It is on finding the current constraint, choosing the right intervention, and measuring whether it changed the business outcome.
You will work with imperfect scenarios: incomplete attribution, uneven lead quality, limited creative capacity, and conflicting stakeholder priorities. That is where intermediate judgment is built.
Your final 90-day growth plan combines media, conversion, lifecycle, economics, and experimentation into one defensible recommendation.
A good fit
This course is likely right for you if…
- 01
You have run campaigns but struggle to connect channel reports to profit or growth.
- 02
You need to prioritize across acquisition, conversion, retention, and creative work.
- 03
You want a stronger case study for a growth, performance, or lifecycle role.
What you’ll learn
02What you should be able to do by the end.
Each outcome is practiced inside the weekly assignments and brought together in the final project.
Plan media as a portfolio
Assign jobs to search, social, remarketing, content, and lifecycle channels without pretending attribution is perfect.
Improve conversion deliberately
Audit message continuity, reduce decision friction, and turn qualitative evidence into testable page changes.
Build lifecycle value
Map onboarding, activation, retention, and expansion messages around customer behavior.
Present decision-grade analysis
Use assumptions, ranges, guardrails, and explicit tradeoffs in a stakeholder-ready growth plan.
What the work looks like
Three outputs you will learn to build and explain.
These are working documents, not decorative portfolio screens. Each one connects to a weekly assignment and becomes part of the final project.
Audience and offer brief
Turn scattered customer notes into one specific decision context and a promise the business can support.
01Priority audience02Buying situation03Offer and proof
Channel test plan
Give search, social, email, and paid media distinct jobs instead of asking every channel to do everything.
01Channel role02Budget boundary03Decision rule
Decision scorecard
Report the few numbers that explain what happened and what the team should change next.
01Qualified leads02Acquisition cost03Next experiment
Week by week
Your complete study plan.
The suggested schedule creates momentum without pretending life is predictable. Lessons remain available if you need more time.
Week 1Growth diagnosis and unit economics
Find the bottleneck before choosing the tactic.
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Growth diagnosis and unit economics
Find the bottleneck before choosing the tactic.
LESSONS COVER
- Growth models
- Funnel evidence
- Contribution margin
- CAC and payback
- Forecast ranges
WEEKLY WORK
Deliverable: Growth diagnosis memo
Assessment: Economics and diagnosis exam
Week 2Search demand systems
Connect technical access, topic authority, commercial intent, and content maintenance.
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Search demand systems
Connect technical access, topic authority, commercial intent, and content maintenance.
LESSONS COVER
- Intent portfolios
- Content clusters
- Technical prioritization
- Digital PR and evidence
- GEO monitoring
WEEKLY WORK
Deliverable: Search opportunity map
Assessment: Advanced search exam
Week 3Performance media architecture
Design campaigns around decisions, data quality, and creative capacity.
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Performance media architecture
Design campaigns around decisions, data quality, and creative capacity.
LESSONS COVER
- Budget allocation
- Bidding tradeoffs
- Signal quality
- Creative testing
- Incrementality basics
WEEKLY WORK
Deliverable: Quarterly media plan
Assessment: Performance media exam
Week 4Conversion and experimentation
Turn research into a prioritized experiment portfolio.
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Conversion and experimentation
Turn research into a prioritized experiment portfolio.
LESSONS COVER
- Message match
- Friction audits
- Research synthesis
- Experiment design
- Guardrail metrics
WEEKLY WORK
Deliverable: Conversion test backlog
Assessment: CRO exam
Week 5Lifecycle and retention
Create value after the first conversion.
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Lifecycle and retention
Create value after the first conversion.
LESSONS COVER
- Activation
- Segmentation
- Email journeys
- Retention analysis
- Expansion offers
WEEKLY WORK
Deliverable: Lifecycle journey
Assessment: Lifecycle exam
Week 6Attribution and growth leadership
Make a recommendation that remains useful despite imperfect measurement.
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Attribution and growth leadership
Make a recommendation that remains useful despite imperfect measurement.
LESSONS COVER
- Attribution limits
- Blended reporting
- Scenario planning
- Stakeholder communication
- 90-day roadmap
WEEKLY WORK
Deliverable: 90-day growth strategy
Assessment: Final strategy defense
Final practical project
The 90-day growth strategy
A subscription service has rising acquisition costs and flat activation. Leadership wants more media spend; the evidence suggests the answer is more complicated.
What you will submit
- ✓Constraint diagnosis
- ✓Unit-economic model
- ✓Media allocation
- ✓Conversion roadmap
- ✓Lifecycle journey
- ✓Experiment portfolio
- ✓Executive recommendation
FINAL SUBMISSION
DM-201
Your name
The 90-day growth strategy
Prepared byYour name
01Constraint diagnosis
02Unit-economic model
03Media allocation
04Conversion roadmap
05Lifecycle journey
This preview shows the structure—not a fabricated student result.
How you’re assessed
You have to do the work—not just play the videos.
Your certificate records completed study and demonstrated understanding. It does not claim accreditation, licensure, or guaranteed employment.
Learn and practice
Read the lessons, study the examples, and complete the guided weekly deliverable.
Pass each section
Score at least 80% on every weekly exam. Explanations and retakes support mastery.
Finish the project
Use the capstone checklist and rubric to produce one connected body of work.
Receive the record
Unlock a numbered, verifiable certificate of completion after all requirements are met.
How the learning can be used
Where these skills show up.
These are realistic applications—not promises of a title, salary, client, or job offer.
At work
Growth marketerPerformance marketing specialistLifecycle marketerDigital strategistMarketing operations associateIn a business
Assess agency recommendationsModel growth before spendingImprove conversion and retention togetherSet useful reporting expectationsLead a quarterly growth reviewTuition
Straightforward pricing.
No subscription is proposed for launch. You will see the complete price before payment and the refund policy before enrollment.
EXPERT PROGRAM · DM-201
Digital Growth Strategy
$229USD
- 8–10 weeks recommended pace
- All written lessons and resources
- Weekly section exams and retakes
- Practical capstone project
- Certificate of completion
Questions before you decide
Course FAQs
Is this course live or instructor-led?+
No. Digital Growth Strategy is fully self-paced. The recommended schedule runs for 6 weeks, but you can slow down or move ahead as your time allows.
How do the exams work?+
Every week ends with a scored section exam. You need 80% to pass. After submitting, you can review explanations, return to the relevant lesson, and try again.
What does the certificate represent?+
It records that you completed the lessons, passed all section exams, and submitted the final practical project. It is a non-credit certificate of completion, not an academic degree or professional license.
How long will I have access?+
The proposed purchase includes ongoing access to the course materials and future corrections to the version you enrolled in. Final customer terms will confirm the exact access policy before paid enrollment opens.
Is the expert level right for me?+
Choose Expert if you already understand the core vocabulary and can complete routine tasks without step-by-step support. This pathway spends more time on judgment, systems, edge cases, and portfolio-quality work.