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MODULE 1 · LESSON 01

Pricing based on cost-plus alone ignores what the customer actually compares you to

Try this: Name two things a customer might compare a business's price against, beyond its own cost structure.

20 minutes · self-paced
COURSE READING

Pricing based on cost-plus alone ignores what the customer actually compares you to

PRACTICAL WORK

Apply what you learned

Name two things a customer might compare a business's price against, beyond its own cost structure.

  1. 1Name two things a customer might compare a business's price against, beyond its own cost structure.

Deliverable: Add the completed response to your course workbook before continuing.

KNOWLEDGE CHECK

Before you continue

I can explain pricing based on cost-plus alone ignores what the customer actually compares you to in plain language.

I can connect the idea to the worked example or evidence in this lesson.

I completed the practical prompt and can explain my decision.